Emerging Markets Focus
Osprey and its global partners launched the Deep Blue Project in 2006 to empower companies in emerging regions to better understand and serve the needs of customers as consumer markets grow and mature.
At a time when global services companies are challenged by declining revenues and intense profit pressures around the world, Osprey has re-doubled its focus on working with companies in emerging, high-growth markets. Many of these markets have already begun to rebound from the economic slump.
Deep Blue takes aim at identifying and evaluating emerging consumer needs as these markets experience explosive growth. This information provides visionary leaders with the guidance needed to compete successfully in emerging markets.
Deep Blue is at the junction of (1) consumer preferences and behaviors, (2) service design and management, and (3) service trends. Our Deep Blue practice features both market research and analytics and analysis of business intelligence. In addition, Deep Blue analyzes behaviors exhibited by consumers in these markets and will publish its findings in its semi-annual "Voice of the Emerging Customer" reports.
Osprey and its network of partners is committed to delivering ongoing research about consumer behavior, emerging service models and the application of service-oriented technologies in global markets including the Middle East/North African (MENA), various sub-Saharan and Eastern European markets.
More about Osprey's Deep Blue Emerging Markets practice is found in these links:
» More about Osprey's global reach.
» Contact us for more information about Deep Blue Collaborative programs and upcoming events.
