“Right now,” Khanna notes, “from the Middle East to Southeast Asia, the hero of the second world — including its democracies — is Lee Kuan Yew of Singapore.” His point is that, contrary to poular belief, Second World countries are not ideologically-driven, as much as driven by their desires to advance their economic self-interests.  Seeing the world from their perspective is helpful to operating more effectively in a multi-polar 21st century.

The Europeans, whom he classifies as a Superpower (with no apologies to conservative Robert Kagan), assume a more expedient stance when it comes to dealing with the Second World.   As a result, they’re getting more traction in those markets.

Khanna’s take will stir controversy.  But, at the very least, it’s helpful to view the world from others’ perspectives in order to understand the forces that are redefining the world.

Khanna’s book is a companion to Fareed Zakaria’s The Post American World mentioned in an earlier post.  Both books describe the profound implications of operating in an increasingly muti-polar world consisting of new relationships and sources of power.   Individuals interested in doing business of any kind on a global stage can benefit from seeing the world through the prism of the other players.

Interested in finding more on these topics? Khanna’s prescriptive NYT Magazine essay and a recent Charlie Rose interview are both illuminating.

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