Touch Points by Steve Finikiotis » rim http://ospreyvision.com/blog The Customer Experience Across Markets Tue, 22 May 2012 16:45:19 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Build a Better Smartphone http://ospreyvision.com/blog/2008/04/27/epic-smartphone-battle/ http://ospreyvision.com/blog/2008/04/27/epic-smartphone-battle/#comments Sun, 27 Apr 2008 22:41:36 +0000 Steve http://ospreyvision.com/blog/2008/04/27/epic-smartphone-battle/ Yet Another Related Posts Plugin.]]> Don’t miss today’s NYT piece on the showdown between the smartphone heavyweights –  R.I.M.’s Blackberry and Apple’s iPhone.  The battle is pitting competing models that evolved along two different paths, and each is scrutinizing the other as the market grows and stratefies.

Both field generals – Lazaridis vs. Jobs – are brilliant strategists, but each has a unique vision and problem solving style reflected by their respective organizations and their products.

R.I.M. has long appealed to business users who demand relentless connectivity; the company shaped the category due to its combination of functionality, stability and security.  Those features were enough to give R.I.M. a critical mass of market share which has grown incrementally.

Then came the iPhone with its silky touchscreen and utter seamlessness.  It was a category killer from Day One. I’ve never met a user who wasn’t enthralled.  The user experience is the message.

What’s next is their battle for the hearts and minds of business users in the rarified 3G space.  Both companies will likely co-opt the best features of the other.  (Look for R.I.M. to come up with a niftier interface while upgrading its functionality and security in the 3G world.)

This battle couldn’t be more fascinating. I’m betting – and this is a very safe bet – that the real winner will be the consumer.

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