“The formula is simple and it’s reduced to four words every kid in the world knows: Tell me a story. It’s that easy.” -Don Hewitt
Last week, Don Hewitt, founder and long-time producer of 60 Minutes, died. He’ll be remembered, among other things, as an impresario who created one of TV’s most successful programs. There’s a potent lesson for all of us in his “storyline”.
Hewitt’s vision and instincts culminated in a new, highly successful form of entertainment known as the “news magazine”. As important as that accomplishment is, his greatest feat may be his proving that story-telling is the key to success, not only in TV, but in every medium. We, in business, have much to learn from Hewitt’s dogged pursuit of the story.
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