Every service interaction, regardless of the market, presents a unique opportunity to build a lasting relationship.
Working in diverse, global markets has been a lifelong learning experience for me. One of the more interesting and unexpected insights I’ve gained is that the similarities between people outweigh the differences. We’re more the same than they we are different. I found this particularly striking while on a recent trip with stops in Africa, the Middle East and Eastern Europe.
Once the patina of culture is peeled away, people everywhere crave the same things — respect, appreciation and attachment. I call these “primal drivers” because they’re powerful, deep-seated, and universal. Once we satisfy them, we engender trust with customers and can then uncover their unmet needs. I think that’s where the real opportunity lies.
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