A new engine of economic growth is quietly emerging in the Middle East and North Africa (MENA). Demographics, rising purchasing power and a burgeoning private sector are fueling economic development in a region where markets have been fragmented for too long.
Stretching from Morocco to Oman, MENA’s population tops 350 million, making it the world’s ninth largest market. But trade barriers among countries in the region have constrained market growth. Until now.
Today, an emerging trend is disrupting MENA’s traditional market patterns: a growing segment of urbanized, tech-savvy Arab youths is devouring on-line entertainment, gaming and social media, creating demand for digital services that are delivered across borders. Here comes the Arab digital content market.